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Pardon Our Mess!

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Welcome to Group Benefits, Ltd.!

Group Benefits, Ltd. (GBL) was created by a group of insurance agents – just like you – on the founding principle of doing the right thing for the independent agent. Our goal was not to become an insurance company, but an insurance community. Our core values have established the way we work and have structured how we provide service and support. GBL is now the largest General Agency in Iowa and proudly serves independent agents from across the Midwest.

GBL’s philosophy has always been to treat you as our equals, because without your business, we wouldn’t endure. Therefore, we vest your business 100% on day one and allow you to leave any time. Any Wholesale Agency who truly believes in its service model would allow agents to leave, yet GBL has been the only one that does in Iowa and South Dakota. Whether you stay with GBL or leave, you will continue to be paid on your book of business.

GBL is headquartered in Urbandale, Iowa, and our affiliated agents currently represent over 3,000 employer groups and 60,000 individual clients. GBL agents not only have access to the most innovative healthcare reform support, but you’re also invited to attend our weekly healthcare webinars where we keep you updated on all of the latest happenings in the industry. GBL also invests in your success by providing custom marketing support and we spent over $250,000 last year alone providing free marketing materials to our agents.

Whether you’re new to GBL and all we can offer you as your trusted General Agency, or if you have been with us for decades, we thank you for your time and hope you enjoy our website.

Call the GBL leadership team with any questions at (800) 640-7382 or (515) 453-8207. 

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Agent Portal