Proprietary Marketing Programs
In addition to complimentary materials and custom GBL Marketing Services, affiliated agents are encouraged to take advantage of our exclusive marketing programs, such as the GBL Turning-65 Direct Mail Program, the GBL Press Release Service, and Copy, Paste, Go!
Copy, Paste, Go! by GBL
GBL’s goal has always been to help our agents WIN, and with that, we are proud to offer you our CPG Program – Copy, Paste, Go! Our Copy, Paste, Go! Program lets you do the selling while we do the writing! This program will supply different articles and means of content to create a library of topics for you to choose from in a variety of formats. This means you can choose how you want to communicate the information.
Whether you are looking for quick Facebook posts to keep your clients informed or simply information to paste into an email, CPG is your simple solution. Simply copy the text, paste it into whatever format you prefer, and go! We’re here to make your life easier. Just copy, paste, and go to promote yourself and your expertise! Click here to sign up to receive our exclusive content.
Turning-65 Direct Mail Program
Lists of individuals turning 65 hold little value when given to all agents for marketing purposes. Nobody wants to receive multiple phone calls from different agents about the same product. GBL’s robust and proven Medicare Supplement Marketing Campaign enables our affiliated agents to capture the vital turning-65 marketing segment without competition from other agents.
We handle all of the work for you – from the list purchase to the creative to the mailings, all while ensuring your leads are completely your own.
Our customized, two-part mailing program lets you claim a part of the state (usually a county or part of a county) for which you’ll receive a list of individuals turning 65 in your specified territory. We’ll then conduct two mailings for you, selected from several brand options, enabling you to capture leads and sales from the information provided.
For more information or to sign up for the service, please contact Madison Denkinger at firstname.lastname@example.org or (515) 330-3061.
GBL Press Release Service
GBL has written, customized and distributed over 2,000 press releases on behalf of our affiliated agents as part of our free Press Release Service. As timely insurance news is available, GBL creates press releases to position you as the trusted insurance expert in your business area and add credibility to your agency. We take care of the information-gathering, writing, compliance and approval process, and the submission to the newspaper(s) of your choice.
GBL Complimentary Marketing Support
Working to promote our agents as the go-to experts in the field is something GBL believes in whole-heartedly.
In 2017, GBL spent over $250,000 on completely complimentary marketing material for our agents.
We offer an abundance of complimentary marketing materials our affiliated agents can access via our secure Agent Portal site to promote services, products and special enrollment periods. GBL goes the extra mile and will even print and ship certain quantities for each affiliated agent free of charge.
Open Enrollment Period (OEP) Success Kit
An annual kit containing a variety of miscellaneous marketing materials to help promote the OEP. Items include newspaper ads, buckslips, flyers, radio scripts, office signs, Facebook posts, Facebook cover photos, and more.
Some of the 2017 OEP Success Kit Items
Contact the GBL Marketing Department at (800) 640-7392 for further details and to take advantage of this free marketing service.