From Humble Beginnings
Throughout its twenty year history, GBL has remained dedicated to serving the needs of independent insurance agents. We have always vested your business 100% from day one. Along the way, we’ve conducted business on behalf of our affiliated agents, keeping them forefront during all of our initiatives.
1995: GBL’s birthday!
1996: Level 2 Sales Structure and Vesting Rules Implemented
GBL sells entirely through independent agencies and we do not compete against independent agents. To demonstrate our commitment to your success, we separated our sales structure into two levels for maximum efficiency and to help you easily grow your income.
We understand that our affiliated agents can’t be experts on every product line and that time is invaluable. Our unique Level 2 Sales Structure is designed to have GBL serve as the expert for you while you still earn 50 percent of the new and renewal commission for the life of the policy! *For Wellmark Blue Cross and Blue Shield individual under-65 and small group policies only, the Level 2 agent will receive 35% and may receive additional 15% based on performance.
Our philosophy since the beginning is to treat our affiliated agents as equals. To earn your trust and maintain your loyalty, GBL vests your business 100% from day one. All GBL-affiliated agents are free to come and go as they please and GBL will continue to pay you on your book of business.
1999: Agent Advisory Board Established
All key decisions at GBL are made with the help of the GBL Agent Advisory Board. Our board is made up independent insurance agents that look out for your best interests.
2012: Launch of GBL Marketing Services
GBL recognized that many of our affiliated agents don’t have the staff, resources or time available to market themselves properly, so we launched our customized marketing department to provide agents with materials, services and strategic consultation. Visit the website here.
2013: R.S. Doughty, Associates Ltd. Merger
GBL merged with R.S. Doughty, Associates Ltd. to provide our affiliated agents an extended range of offerings and the highest quality service available.
2014: Life’s Solutions @ GBL Established
In addition to health reform expertise, GBL also provides a full-service resource of all of your Life Insurance, LTC, Disability and Annuities needs. Visit the website here.
Since 1995, GBL has grown exponentially. Now comprised of over 55 insurance professionals and boasting the title of the largest GA in Iowa, we have accomplished more than we ever imagined. And we’re not done yet!
Some of our notable achievements include:
Breaking into Top 10 in Wellmark Blue Cross & Blue Shield Sales (2003)
Top 3 in Wellmark new business sales (2009)
Authorized Wellmark General Agency in Iowa & South Dakota (2014)
Recipient of Wellmark Promise Award as Iowa’s Top Wholesale Agency (2014)